Meet the Academic Unit Head for Marketing Dr. Theresa Clarke!

Major Description

Students majoring in marketing earn of Bachelor of Business Administration (B.B.A). The marketing curriculum focuses on traditional and online marketing skills that are needed in today’s business environment. The curriculum develops competence in five areas: factual and conceptual knowledge, problem solving skills, communication skills, experiential learning and use of information technology. Marketing majors are highly sought by organizations, ranging from Fortune 100 and nonprofits to entrepreneurial startups. JMU’s marketing program provides a solid foundation for success in your career. You may tailor your program of study in marketing to focus on the specialized areas of professional sales or digital marketing, or you may to pursue a broader perspective of the marketing discipline.

Professional Sales Concentration:

Professional Sales in Business to Business is the preferred career path for many Marketing graduates. In conjunction with the Center for Professional Sales, these graduates are well prepared to quickly succeed in the dynamic world of professional sales in industries such as technology, bio-medical, and business services.

Digital Marketing Concentration:

The emerging digital marketing sector is attracting marketing graduates interested in paid search, display advertising, marketing analytics, search engine optimization, content marketing and mobile marketing.

Major Checklist MKTG BBA.pdf

All About the Marketing Courses